A Love Supreme

After the embarrassing madness of the first SS17 drop at Supreme London on Thursday, I thought it would be wise to revisit the reason Supreme was great and, really, still is great. Supreme’s always had great creative direction. It cherry picks and makes references to cultures outside it’s own. It aligns skateboarding with jazz, art and great design. It pays homage to, and places itself amongst, the legends of culture both high and low.

So, whilst the internet is alive with laughter at the size 5 Air Max 95s that lined up on the pavements of Soho last Thursday, let’s remember why it’s so great…

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